About me
Dylan Weber
Social Media Consultant and Freelancer
How I got to scrolling with purpose.
After ten years of working in, and leading, social media strategy, growth and content for different companies, I decided to take a step back and reevaluate my own fulfillment and what I wanted next in my career. My intuition told me not to rush into the next nine-to-five, which we all know with social media is more of an “always on” approach. And while I was proud of the progressive leadership roles I held within various industries—Marketing Director, Social Media Lead, Head of Social & Community—my curiosity about working with passionate, small business owners began to grow.
In September of 2022, I launched Dylan Weber Social Media Solutions which has allowed me to use my robust skillset to define social strategy, while maximizing growth potential for each of my clients. In this venture, I've created an exciting opportunity to learn how my social framework can pivot into new areas. I firmly believe that we are always able to improve as long as we are open to it.
In my work, I have established a strong foundation for moving the needle within organizations. I’ve made this happen by evaluating brand standards with a critical eye, understanding who a brand is at its core and developing associated social strategies to align the brand with target audience values. Through interrelated branding and marketing efforts, I spur business growth as it relates to brand awareness, community engagement and revenue gains.
I approach branding, marketing, social media, community management, content creation and literally everything else I do with a mix of strategy and creativity. My education and professional experience give me a solid foundation in best practices, while my personality drives me to push the envelope and roll out ideas with an extra spark. Add in the fact that I have a background in comedy with Second City, and you are left with a leader that strikes a fine balance between witty and practical.